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Here you will find all content from the PR Professional's Guide to Measurement, available in PDF format as a full Guide or as individual chapters.

The complete PR Professional's Definitive Guide to Measurement
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Or select individual chapters for download below:

About This Guide
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Chapter 1 - Measurement’s rapid rise to acceptance - But are you on board? - Francis Ingham & Jeremy Thompson
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Chapter 2 - Proving The Value of PR: Why Measurement Is Important - David Gallagher
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Chapter 3 - Getting started! Your measurement options and how we created a global system in our consultancy - Andy West
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Chapter 4 - A Step-By-Step Approach to PR Measurement - Mazen Nahawi
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Chapter 5- Measuring PR performance across borders – how a global programme works - Colin Wheeler & Chris Talago
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Chapter 6 - What’s the big deal about the Barcelona Principles – and where do we go from here? - David Rockland & Allison Szeliga
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Chapter 7 - You can measure social media - Richard Bagnall
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Chapter 8 - Insights Critical for Effective PR but Must Go Beyond the ‘Bleeding Obvious’ - Michael Frohlich
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Chapter 9 - The client view of what measurement looks like - Elayne Phillips
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Chapter 10 - Nelson Mandela International Day - Inzalo Communication, a member of the Public Relations Institute of South Africa
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Chapter 11 - Getting it right: a ten point evaluation checklist - Rob Ettridge & Philip Lynch
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Chapter 12 - What we mean! Definitions and terms - Neil Wholey
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Top Measurement Tips
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