Welcome to The PR Professionals Definitive Guide to Measurement

About This Guide

Our aim is to encourage more PR professionals, working in consultancy and in-house, to regard PR measurement as an everyday part of what they do. This Guide is an everyday practical desktop reference source for PR professionals to demonstrate the value and importance of measurement.

iamecMASTERAMEC is the fast-growing global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.

PRCA logoPRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations.

ICCO Main LogoICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe.