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About This Guide

Our aim is to encourage more PR professionals, working in consultancy and in-house, to regard PR measurement as an everyday part of what they do.
Chapter 1 ff

Chapter 1
Francis Ingham & Jeremy Thompson

Measurement Fast Forward - Help us in a final push!

Francis Ingham & Jeremy Thompson
Chapter 2hp

Chapter 2
David Gallagher

Proving The Value of PR: Why Measurement Is Important.

David Gallagher
Chapter 3restyle

Chapter 3
Andy West

Getting started! Your measurement options and how we created a global system in our consultancy.

Andy West
Chapter 4revamphome

Chapter 4
Mazen Nahawi

A Step-By-Step Approach to PR Measurement.

Mazen Nahawi
Chapter 5

Chapter 5
Colin Wheeler & Chris Talago

Measuring PR performance across borders – how a global programme works.

Colin Wheeler & Chris Talago
Chapter 6_b

Chapter 6
David Rockland & Allison Szeliga

What’s the big deal about the Barcelona Principles – and where do we go from here?

David Rockland & Allison Szeliga,
Chapter 7hp

Chapter 7
Richard Bagnall

You can measure social media.

Richard Bagnall
Chapter 8

Chapter 8
Michael Frohlich

Only when you have the killer insight will the killer creative be born

Michael Frohlich
Chapter 9 hp

Chapter 9
Elayne Phillips

The client view of what measurement looks like.

Elayne Phillips
Chapter 10

Chapter 10
Shonali Burke

Big Measurement Lessons from a Small Budget Campaign: Case Study

Shonali Burke
Chapter 11

Chapter 11
Rob Ettridge & Philip Lynch

Getting it right: a ten point evaluation checklist.

Rob Ettridge & Philip Lynch
Chapter 12b

Chapter 12
Neil Wholey

What we mean! Definitions and terms.

Neil Wholey
Top Tipsb

Top Measurement Tips

We asked all our international authors to for their top 3 measurement tips. Here is a summary of what they said.
PDF Download HP

PDF Downloads

Download the Guide in PDF format
Knowmoreb

Like To Know More?

Information on the organisations who collaborated to produce the Guide
ICCO Membershp

ICCO Members

ICCO thanks it's National Association Members for supporting the PR Professionals Guide to Measurement project.