Our aim is to encourage more PR professionals, working in consultancy and in-house, to regard PR measurement as an everyday part of what they do.
Francis Ingham / Jeremy Thompson
Measurement’s rapid rise to acceptance - But are you on board?
Francis Ingham & Jeremy Thompson
Proving The Value of PR: Why Measurement Is Important.
Getting started! Your measurement options and how we created a global system in our consultancy.
A Step-By-Step Approach to PR Measurement.
Laura Skelley / Michael Ziviani
Measuring PR performance across borders – how a global programme works.
Laura Skelley & Michael Ziviani
What’s the big deal about the Barcelona Principles – and where do we go from here?
You can measure social media.
Insights Critical for Effective PR but Must Go Beyond the ‘Bleeding Obvious’.
The client view of what measurement looks like.
Bridget von Holdt
Nelson Mandela International Day - Inzalo Communication, a member of
the Public Relations Institute of South Africa
Rob Ettridge / Philip Lynch
Getting it right: a ten point evaluation checklist.
Rob Ettridge & Philip Lynch
What we mean! Definitions and terms.
We asked all our international authors to for their top 3 measurement tips. Here is a summary of what they said.
Download the Guide in PDF format
Information on the organisations who collaborated to produce the Guide