ABOUT THIS GUIDE
Our aim is to encourage more PR professionals, working in consultancy and in-house, to regard PR measurement as an everyday part of what they do.
Measurement is the final ingredient to help PR realise its potential
Francis Ingham & Richard Bagnall
Why measurement matters and how it underscores the value of what you do
Getting started! How to create a measurement culture in your company
How using relevant data makes you a winner
Measuring PR Performance across borders
Measurement is not optional– not for the UK Government – not for your organisation.
Why we are saying “No to AVEs
How PR professionals can move from data to insights Isentia
Be patient. We’re learning.
En(In)suring your reputation through smart PR measurement
Mandy Kojetin & Lauren Volmink
Evolution of measurement in India: From numbers to business impact
What we mean! Definitions and terms
TOP MEASUREMENT TIPS
Tips from our authors
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ICCO thanks its National Association Members for supporting this project.